Tag Archives: Selling

Generational Communication Refresher

A large percentage of our workplace issues can boil down to a problem with communication. The key to good communication in the workplace is understanding the preferred communication styles of the different generations and using them to your advantage to communicate.

While one generation may not like, understand, or believe in the effectiveness of another generation’s preferred communication style, failure to be aware of the differences in styles and to meet one another across generational lines will only result in a breakdown in communication and a lack of productivity in the workplace. When a Gen Xer takes the time to get to know a Baby Boomer, he can sell a product that might not be sold if he just “cuts to the chase.” And a Baby Boomer who understands that a Gen Xer views time as precious and wants to “cut to the chase” will be appreciated for not wasting the Gen Xer’s time. A middle ground can be found where everyone can flourish in the work environment and feel listened to and appreciated.

I hope this little refresher will help you calibrate and work through any current communication problems in your workplace. The more we understand each other, the more successful we will all be.


Three Simple Rules for Social Media

When using social media, be sure to promote your message “respectfully.” Some of us are still finding our footing in the ever-growing social media community. It’s important to investigate the community tone, rules, and protocols before you jump in since each form of social media has definite ways to participate and ways to get in trouble. Here areContinue Reading

Social Media and Reaching Your Customers

Most of us are accustomed to selecting the radio or TV station we prefer to receive our news or entertainment through while dabbling in or surfing others. Generally, we return most frequently to the channel that presents the information the way we like best to hear it. But today a myriad of available channels makes selecting the rightContinue Reading

Bravo, Jimmy Fallon.

One of the most common questions clients and audiences ask me is Anna, “What if I have multiple generations in the sales pitch to my client, my team or my customers? How do I touch them all?” That’s a great question and we recently saw a great example of it in the first episode ofContinue Reading

Generation X: DINKs with Dogs

It’s been a long road for our Xers. They entered the workforce when it was still saturated with Baby Boomers and have climbed the ladders slowly but surely. One side effect of this is that some are opting for high-power careers and pet ownership over the traditional Nuclear family with 2.2 kids. Xers treat theirContinue Reading

Marketing to Millenials

American adults are bombarded with advertisements. The statistics are staggering on how many ads each American sees on average each day. A noticeable trend in advertising is companies marketing to Milennials. One prominent example is the University of Phoneix’s “Career GPS” commercial. This style of marketing gives us lots of insight into the way Millennials enteringContinue Reading