Tag Archives: Selling

Three Simple Rules for Social Media

When using social media, be sure to promote your message “respectfully.” Some of us are still finding our footing in the ever-growing social media community. It’s important to investigate the community tone, rules, and protocols before you jump in since each form of social media has definite ways to participate and ways to get in trouble. Here are three simple guidelines when using social media to market to your customers:
1. Don’t endlessly and bluntly hawk your products and services. This gets boring and no one will want to follow you if this is all you do.
2. Be generous. Give free information, solutions, upfront value. Give them a reason to follow you and check in on what you’re up to. Provide real information that is relevant to both current and potential customers. Share your expertise, but leave them wanting a little bit more.
3. Don’t steal great ideas and pass them on as yours. The Internet is saturated with content, and at some point you may accidentally replicate content that’s already out there. But don’t do it on purpose. If you are passing along information you did not generate yourself, give credit where credit is due. It’s great to ReTweet (RT), or Re-Share but always give attribution as the community of social media is self-policing and its members will call you out.

Social Media and Reaching Your Customers

Most of us are accustomed to selecting the radio or TV station we prefer to receive our news or entertainment through while dabbling in or surfing others. Generally, we return most frequently to the channel that presents the information the way we like best to hear it. But today a myriad of available channels makes selecting the rightContinue Reading

Bravo, Jimmy Fallon.

One of the most common questions clients and audiences ask me is Anna, “What if I have multiple generations in the sales pitch to my client, my team or my customers? How do I touch them all?” That’s a great question and we recently saw a great example of it in the first episode ofContinue Reading

Generation X: DINKs with Dogs

It’s been a long road for our Xers. They entered the workforce when it was still saturated with Baby Boomers and have climbed the ladders slowly but surely. One side effect of this is that some are opting for high-power careers and pet ownership over the traditional Nuclear family with 2.2 kids. Xers treat theirContinue Reading

Marketing to Millenials

American adults are bombarded with advertisements. The statistics are staggering on how many ads each American sees on average each day. A noticeable trend in advertising is companies marketing to Milennials. One prominent example is the University of Phoneix’s “Career GPS” commercial. This style of marketing gives us lots of insight into the way Millennials enteringContinue Reading

Generationally Savvy Solutions to Reaching Customers via Social Media

Most every business uses the tools of social media to promote their business and connect with their customers. Here are some tips to ensure that you have proper etiquette in social media and avoid any mis-steps. Start with the Three Simple RULES of Social Media: When using social media, be sure to promote your messageContinue Reading