Tag Archives: Generations

Top 50 over 50

We’ve all heard of the Top 40 under 40. Our culture celebrates youth, and more specifically, success at a young age. But we’re starting to see a push to appreciate our Baby Boomers in such campaigns like Huffington Post and NBC’s Top 50 over 50. 

Baby Boomers have many great professional qualities: loyalty, perseverance, dedication, reliability, leadership. These traits are not to be taken for granted, and the rest of the world is taking notice. Baby Boomers in their great numbers have provided a tremendous foundation for the generations that follow them. And while Baby Boomers do not typically seek praise, they are due plenty of it. Give some thought as to who you would nominate. Even if you don’t officially nominate them, let them know that they are appreciated.

Can Pop Music give us insight on Millennials?

Each generation seems to think that the one that comes after them favors music that is just “noise”. But could the music of newest generation in the work force give us insight on what it’s like to be a Millennial? One of the most popular albums in the US currently is by a very talentedContinue Reading

Compromise and Candor are the Key to Keeping Millenials

In a follow up to recent posts about Social Media, let’s take a look at how to retain the generation that most values Social Media: MIllenials. In a consulting engagement with a client from a regional professional association, a Boomer manager argued that the amount of time spent on Facebook and Twitter was negatively affecting productivity soContinue Reading

Social Media and Reaching Your Customers

Most of us are accustomed to selecting the radio or TV station we prefer to receive our news or entertainment through while dabbling in or surfing others. Generally, we return most frequently to the channel that presents the information the way we like best to hear it. But today a myriad of available channels makes selecting the rightContinue Reading

Using Generational Savvy™ to Impact the Bottom Line

Generational misunderstandings and friction can send human capital costs spiraling dramatically upward. So before you jump into the multi-generational traffic flow and get hit or cause an accident, you need to look both ways. To make exciting futures possible, the focus should not be on our differences, clash points, or collisions, but rather on understanding the different generations’ connecting pointsContinue Reading

Bravo, Jimmy Fallon.

One of the most common questions clients and audiences ask me is Anna, “What if I have multiple generations in the sales pitch to my client, my team or my customers? How do I touch them all?” That’s a great question and we recently saw a great example of it in the first episode ofContinue Reading