PlaceholderbookCDWhy aren’t they buying from me? It’s a question that  every sales professional asks themselves. But the more powerful question is…“What am I doing that is actively ticking my prospects off?”

All too often your “Best Practices” and “Sales Processes” that worked in the past are actually pushing away your potential clients and customers. In Selling Across the Generations, you learn what clients and customers of  each generation like, hate, want and need; how to come a profitable part of each generations buying journey; the myths and adages like “treat them as you would like to be treated” that are bankrupt; and the new rules of selling in a multi-generational and global marketplace.

No sales means no business. Selling Across the Generations is a must read for every leader and sales professional.

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