Category Archives: Generation X Millenials

Social Media in the Workplace: To Control or not to Control?

Our multi-generational workplaces are ever-evolving. And with that evolution comes new technology. As a manager, you must decide how to address Social Media in the workplace and decide what is appropriate for your organization. Here are some factors to consider when making those decisions. Proactive and generationally relevant rules about use of social media are absolutely essential for every organization to put in place and review frequently. While many organizations have been escalating the “corporate parental control” functions to manage the flow of communications and block social media outlets, the maxim “That’s just how we do it here” is going to be very costly to stand by as companies quickly find that it is dramatically decreasing morale and retention of top talent.

Millennials entering the workforce are coming from a world of being a split second away from updates, insights, and entertainment by their friends, parents, and peers. They walk into your organization expecting to have immediate access and communication with whom they want in the media they favor. This expectation is causing friction points for many organizations that have protocols and policies that dictate how and with whom you communicate up and down the chain-of-command. In a Pew Research Survey1 of Millennials in the workplace, 75 percent of Millennials say it’s critical to their job satisfaction to have access to social media in the workplace. The point will soon become a mute one since, as personal technology becomes more accessible in pricing, employees will bring their own access. In a follow-up question, respondents shared that if social media outlets are not allowed on their work computers, they will just access them on their personal mobile phones.

Millennials have grown up only knowing communication with the integration of technology. Much of the self broadcasting and sharing about their lives, friends, and feelings begins at the Millennial HQ, otherwise known globally as “Social Media.” Through participating in online communities where information is shared visually, audibly, and in text format, Millennials’ home base foundation for their lives is social media.

The expectation that Millennials will go cold-turkey in the office from 24/7 access to friends and family is somewhat akin to expecting every smoker to be able to stop in one day with no problem. The minor difference in this metaphor is that Millennials don’t see their reliance on social media interactions as a negative addiction. Analyize the needs of your organization and develop a Social Media policy that is appropriate for your employees and your company’s long term goals.

 

Social Media and Reaching Your Customers

Most of us are accustomed to selecting the radio or TV station we prefer to receive our news or entertainment through while dabbling in or surfing others. Generally, we return most frequently to the channel that presents the information the way we like best to hear it. But today a myriad of available channels makes selecting the rightContinue Reading

Remember the Mantra—It’s NOT Personal

It’s Generational! Knowing what shapes the multi-generational mix as well as the state it puts us in can catapult you forward or be your downfall if ignored or mishandled. Often, it can feel like someone from another generation is personally reacting, ignoring, or trying to irritate YOU. Or, perhaps you may think the person personally doesn’t like you or isContinue Reading

Using Generational Savvy™ to Impact the Bottom Line

Generational misunderstandings and friction can send human capital costs spiraling dramatically upward. So before you jump into the multi-generational traffic flow and get hit or cause an accident, you need to look both ways. To make exciting futures possible, the focus should not be on our differences, clash points, or collisions, but rather on understanding the different generations’ connecting pointsContinue Reading

Content: Owning vs. Renting

In a follow up to last week’s post regarding how each generation views information in the workplace, I’d like to dig deeper and look at owning vs. renting content. In today’s technology based world, we have everything at our fingertips. This delights Milennials who believe that the ability to access ad share information quickly isContinue Reading

Bravo, Jimmy Fallon.

One of the most common questions clients and audiences ask me is Anna, “What if I have multiple generations in the sales pitch to my client, my team or my customers? How do I touch them all?” That’s a great question and we recently saw a great example of it in the first episode ofContinue Reading