Anna Liotta’s deep knowledge and innovative techniques in dealing with the generations continue to garner her acclaim for the creative ways in which she incorporates attention to generational differences in all aspects of her work. Her books are a great resource for individuals, as well as organizations.

VQ0056_AnnaLiotta_bookcover_thumb Unlocking Generational Codes

Unlocking Generational Codes is the key to understanding how to manage, motivate and market in a multi-generational marketplace.  Whether you’re a Traditionalist, Baby Boomer, Gen Xer, or Millennial (Gen Y), this book will change how you perceive others and enhance your business and personal relationships with everyone you know—young and old and in between.

Unlocking Generational Codes will enrich your life as you finally come to understand: “What Makes the Generations Tick and What Ticks Them Off!”

“Whether you’re a Traditionalist, Baby Boomer, Gen Xer, or Millennial (Gen Y) this book will change how you perceive others and enhance your relationships and results with everyone you know.” – Brian Tracy, author of Earn What You’re Really Worth

Placeholderbook Selling Across the Generations Why aren’t they buying from me? It’s a question that  every sales professional asks themselves. But the more powerful question is…“What am I doing that is actively ticking my prospects off?”All too often your “Best Practices” and “Sales Processes” that worked in the past are actually pushing away your potential clients and customers. In Selling Across the Generations, you learn what clients and customers of  each generation like, hate, want and need; how to come a profitable part of each generations buying journey; the myths and adages like “treat them as you would like to be treated” that are bankrupt; and the new rules of selling in a multi-generational and global marketplace.No sales means no business. Selling Across the Generations is a must read for every leader and sales professional.

Placeholderbook Leading Across the Generations Leaders today are repeatedly asked a tough question…Why? Why should I trust you? Why should I work with you (not for you)? Why is this company’s mission something I should invest in with my time and talent?Having a compelling why that translates across the values, beliefs and expectations of each generation is every leader’s job.Leading Across the Generations guides managers, mentors and coaches at every level of an organization to understand each generation’s WHY and transform their company to be an engaging answer for top talent of all ages.