Three Simple Rules for Social Media

When using social media, be sure to promote your message “respectfully.” Some of us are still finding our footing in the ever-growing social media community. It’s important to investigate the community tone, rules, and protocols before you jump in since each form of social media has definite ways to participate and ways to get in trouble. Here are three simple guidelines when using social media to market to your customers:
1. Don’t endlessly and bluntly hawk your products and services. This gets boring and no one will want to follow you if this is all you do.
2. Be generous. Give free information, solutions, upfront value. Give them a reason to follow you and check in on what you’re up to. Provide real information that is relevant to both current and potential customers. Share your expertise, but leave them wanting a little bit more.
3. Don’t steal great ideas and pass them on as yours. The Internet is saturated with content, and at some point you may accidentally replicate content that’s already out there. But don’t do it on purpose. If you are passing along information you did not generate yourself, give credit where credit is due. It’s great to ReTweet (RT), or Re-Share but always give attribution as the community of social media is self-policing and its members will call you out.

Social Media and Reaching Your Customers

Most of us are accustomed to selecting the radio or TV station we prefer to receive our news or entertainment through while dabbling in or surfing others. Generally, we return most frequently to the channel that presents the information the way we like best to hear it. But today a myriad of available channels makes selecting the rightContinue Reading

Remember the Mantra—It’s NOT Personal

It’s Generational! Knowing what shapes the multi-generational mix as well as the state it puts us in can catapult you forward or be your downfall if ignored or mishandled. Often, it can feel like someone from another generation is personally reacting, ignoring, or trying to irritate YOU. Or, perhaps you may think the person personally doesn’t like you or isContinue Reading

Using Generational Savvy™ to Impact the Bottom Line

Generational misunderstandings and friction can send human capital costs spiraling dramatically upward. So before you jump into the multi-generational traffic flow and get hit or cause an accident, you need to look both ways. To make exciting futures possible, the focus should not be on our differences, clash points, or collisions, but rather on understanding the different generations’ connecting pointsContinue Reading

Content: Owning vs. Renting

In a follow up to last week’s post regarding how each generation views information in the workplace, I’d like to dig deeper and look at owning vs. renting content. In today’s technology based world, we have everything at our fingertips. This delights Milennials who believe that the ability to access ad share information quickly isContinue Reading

Information is Power. Or is it?

With the technological advances in today’s workplace, we have seen a shift in the role that information plays in our communication and relationships. Baby boomers view information very differently than the generations that follow them, and as they retire we are seeing information take on a new role. A brief synopsis of how each generationContinue Reading