When using social media, be sure to promote your message “respectfully.” Some of us are still finding our footing in the ever-growing social media community. It’s important to investigate the community tone, rules, and protocols before you jump in since each form of social media has definite ways to participate and ways to get in trouble. Here are three simple guidelines when using social media to market to your customers:
1. Don’t endlessly and bluntly hawk your products and services. This gets boring and no one will want to follow you if this is all you do.
2. Be generous. Give free information, solutions, upfront value. Give them a reason to follow you and check in on what you’re up to. Provide real information that is relevant to both current and potential customers. Share your expertise, but leave them wanting a little bit more.
3. Don’t steal great ideas and pass them on as yours. The Internet is saturated with content, and at some point you may accidentally replicate content that’s already out there. But don’t do it on purpose. If you are passing along information you did not generate yourself, give credit where credit is due. It’s great to ReTweet (RT), or Re-Share but always give attribution as the community of social media is self-policing and its members will call you out.